OUR STORY
House of Alaan is a women-owned, US-based lifestyle brand rooted in tradition and elevated by thoughtful design. Founded by Shubhra Jain, the brand was born from her deep connection to India and her years spent living in Delhi, where she worked closely with artisan communities.
As a mother, Shubhra was always seeking the highest quality bedding and clothing for her children—often traveling back to India to source the softest cotton and muslin. What began as a personal pursuit quickly grew into something more: a desire to preserve and celebrate her cultural heritage through timeless, everyday pieces.
With a lifelong love for block printing and an unwavering commitment to craftsmanship, Shubhra set out to create a brand that marries uncompromising quality with soulful design. Every piece from House of Alaan is crafted in small batches, honoring heritage techniques while embracing modern living. They’re made to be used, gifted, and cherished—with comfort and intention at their core.
House of Alaan’s collections reflect a love for color, culture, and quiet beauty. The brand is proud to support women-led artisan communities and invites others to slow down, savor the everyday, and bring home pieces that tell a story.